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FRIGIDAIRE PROFESSIONAL
The Frigidaire Professional redesign was initiated because the prior version was outdated. More specifically, it had small knobs, thin grates, a small handle, an outdated window treatment, and complex graphics and controls. The fit, feel, and finishes were not successful either. This redesign aimed to create an updated line that evoked value, toughness, and trustworthiness. Below is a graphic, I created, used to convey the goal of this project to internal stakeholders.
The Frigidaire Professional Lifestyle
Competitive Products
Current Frigidaire Professional
This graphic, that I created, was used for an internal presentation to explain the design process.
Mood Board
Form Development
Inspired by the look and feel of professional appliances, the design cues found in the redesigned Frigidaire Professional line were more than just aesthetic. Robust handles, sturdy grates, and Smudge-Proof Stainless Steel finishes bring a sense of quality and durability. It was designed with options that fit existing kitchen spaces, leaving an incredible kitchen finally within reach.
How the induction knobs would work. Analog feedback.
Frigidaire Professional line was designed for amateur chefs aspiring to satisfy a commercial aesthetic at an affordable price. The final designs for the line are pictured above and below.
PROJECTS