The Frigidaire Gallery redesign was inspired by a profitable product line that had become outdated, struggling to remain relevant in the market. After a change in management, the new CEO implemented a plan, "Frigidaire First." The design group was tasked to create a cost-competitive product line as quickly as possible, incorporating marginal changes with minimal investment capital. We composed the design intent within a week, which we then developed with our global R&D and manufacturing facilities for production.